Free Resources
The Barber Guru's Secrets: Marketing Edition
Unlock The Marketing Secrets We Used To Open 11 Barbershop Locations!
The Barber Guru's Secrets: Owner Mindset Edition
Build The Mindset That Will Lead You To Success!
The Barber Guru's Secrets: Team Builder Edition
Learn How To Go From One-Man Show to Dream Team
About The Barber Guru
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Joseph Agnello Jr., The Barber Guru, is the CEO and co-founder of City Image Barber Shop, the largest privately owned chain in New Jersey, with 11 locations and a spot among the top 5 in the U.S.
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Today, City Image has grown into 11 locations — the largest privately owned barbershop chain in New Jersey. We made history as the first barbershop in the country to offer free health insurance to our team. And it’s working:
75% of our barbers make six figures, and we’ve built a team of over 50 strong.
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But I’m not just here to build shops.
I’m here to build barbers.
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So far, I’ve personally coached dozens of shop owners across the country, and over 500 barbershop owners have taken part in our education programs.
In 2022, I was honored as Entrepreneur of the Year, but honestly?
Nothing feels better than watching other barbers win.
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If you're ready to grow fast with real support, systems, and accountability, I’m here to help you do it.
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Let’s level up your shop and your mindset.
This is just the beginning.
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Book A Free Call
Running a barbershop isn't easy.
Most owners are doing everything themselves: cutting hair, booking appointments, handling drama, fixing problems all day. It’s non-stop.
You got big dreams, but no real plan.
You’ve tried to figure it out on your own.
It’s not your fault.
Nobody taught you how to build a business. They just handed you clippers and said, “Good luck.”
That’s why I built The Barber Guru Mastermind.
I made this program for barbershop owners ready to level up and build something real.
You’ll get weekly Zoom calls with me. Real talk, no fluff. I’ll help you step by step, showing you exactly how to grow.
- Need help building your team? Done.
- Want systems that keep things running smooth? I got you.
- Sick of doing it all alone? You won’t be anymore.
I built City Image, an 11-shop chain from the ground up, with over 50 barbers (75% of them making 6 figures).Â
I know what works. I’ve done it. And now I’m teaching you the same playbook with real support, real tools, and real results.
You’re not just signing up for coaching.
You’re stepping into a new level — with the confidence, structure, and support to finally win this game.
Let’s get to work.
THE ONLY MASTERMIND PROGRAM DESIGNED SPECIFICALLY FOR BARBERSHOP OWNERS
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The Barber Guru Mastermind is built for barbershop owners who are ready to level up fast. Whether you're stuck, scaling, or just getting serious, this program gives you the tools, support, and structure to win.
What’s Included:
Weekly Zoom coaching calls
Personalized support and real accountability
Step-by-step systems you can apply right away
Real-time help while you build
Planning to open your own shop?
Don't let anything slip through the cracks. Download the free tried and tested Comprehensive Checklist for opening your own shop.
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